Executive Team

Simon Bird

Chief Executive

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Simon Bird joined Care South in 2011 as Property and Marketing Director before being promoted to Deputy Chief Executive in 2017, followed by Chief Executive in November 2018.

Simon is a Chartered Surveyor and prior to joining Care South was a Director of a Healthcare Consultancy with Pinders for 15 years.

Simon has been instrumental in developing Care South’s portfolio of residential and nursing homes, assisted living developments and home care services across the South of England.

Simon Jenner

Deputy Chief Executive,
Finance Director

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Simon joined Care South as Finance Director in 2016 before being promoted to Deputy Chief Executive in 2019.

Simon is a Chartered Accountant and prior to joining Care South held a number of UK and International Directorships in global manufacturing organisations, where he had developed his career over the past 20 years.

Simon brings a wealth of commercial and financial experience to Care South and is delighted to have made the move into a not-for-profit Charity, where sound financial performance is a key enabler for investing in sustainable, compassionate and high quality care services.

Aaron Whitehead

Residential Care

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Aaron joined in 2019 as Director of Residential Care with over 28 years’ experience in health and social care.

Aaron is a qualified Registered Mental Health Nurse and worked for the NHS in a variety of roles and management positions for 17 years before moving to the Independent Sector in 2004. Aaron has held several senior positions at Director level in both the corporate and charity sectors.

Martin Ross

Care South at Home

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Martin joined Care South in February 2020 as Director of Care at Home. Prior to joining Care South, Martin worked as Partnerships & Projects Director at Agincare and worked at Somerset Care, another not-for-profit care provider. Martin is a driven and innovative Director with an outstanding track record of leading large, multi-site adult services through transformation to qualitative and financial success.

Penny Sargeant

Company Secretary

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Penny is an Associate Member of the Institute of Chartered Secretaries and Administrators, having qualified in 1991 whilst working for PricewaterhouseCoopers LLP.

Since she joined Care South in 1993, the organisation has grown significantly, as has her role in supporting the board of directors and the company with legal and administrative support.

Maggie Searle

HR and Training

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Maggie joined Care South in October 2017. Maggie has extensive HR Executive and Management experience, gained in a variety of sectors including defence, energy services, blue chip, retail and more latterly property management (residential & retirement) and child care services.

Nick Fry


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Nick joined in 2019 as Property Director and is responsible for Care South’s property portfolio.

Nick is a fully qualified chartered surveyor and has worked for several housing associations across Dorset, Hampshire and Somerset in varied property-related roles. His most recent role was as an Associate Director for a private property management company.

Nick is a member of the Royal Institution of Chartered Surveyors (RICS) and a member of the Institute of Residential Property Managers.